Visa: Going Where The Shopper Spends

After going public in 2008, the global payments technology company Visa launched its first global campaign entitled “More people go with Visa.” Senior Planner, Raymond Chin says “In Malaysia we ran a targeted promotional campaign which provided cardholders an opportunity to win a car that was significant towards improving brand affinity and recall. In addition to print and digital, we looked for a media vehicle that would enable us to connect with shoppers at point of purchase.”

“The result was a significant investment in in-store payment gateways enhanced by the use of Brand Ambassadors and trolley ads to enhance visibility and top-of-mind recall. “In a campaign like this, we were looking to connect with premium shoppers. MagiqAds retail network was able to deliver the key demographic at a key point in the purchase transaction.”

The “Go” campaign positioned Visa as the facilitator of transactions in that moment in time where people are taking action, from buying groceries to going for pizza and a movie. “When the next relevant opportunity comes, we’ll certainly keep these folks in our media planning radar” said Raymond.

Visa is a global payments technology company that connects consumers, businesses, banks and governments in more than 200 countries and territories, enabling them to use digital currency instead of cash and checks. Visa has built and manages one of the world’s most advanced financial processing networks.