Shoppers in my opinion are a lot sexier than ‘consumers’.
For starters, they are in the right frame of mind. They want to be seduced. They are looking for excitement and gratification. Sadly, what they encounter most of the time is boredom.”
For some years now, I’ve been trying to convince my friends that hypermarkets are sexy. Why else would so many music videos depict love and romance in the aisles? Michael Buble’s I Just Haven’t Met You Yet is one such sappy example.