The following demographic information is based on a sample size of 2,559,000.

Average Household Income


Customer's Age Group


Customer Base


Racial Composition


The above demographics are provided by Nielsen Media Index based on studies conducted from January to December 2007.  these conclusions can be drawn about the different Age Group, Ethnicities, Visitor Profile by Location and Household Income of major hypermarket chains in Malaysia. The total sample size is 13,976,000.