Our range of retail and high-traffic outlets allow you to choose the best venues to get your message across to your target market. Hypermarkets are rapidly emerging as a new mass media. Advertising at point of sale acts as a reminder of existing campaigns in other media maximising recall of ads and encouraging impulse purchase.

Consider for a moment the number of times you have gone into a supermarket to just grab a couple of things and found yourself walking out with six carrier bags. Well, you can be consoled by the fact that you are not that different from the average shopper. According to a Sensor™ Study:

•  51% of shoppers move through all the aisles while grocery shopping

•  More than 1/3 of shoppers say they are influenced by in-store ads

•  44% notice in-store ads

•  75% of those who notice in-store ads are likely to purchase the brand advertised.

Reach 6.2 Million Malaysians who walk into stores with Retail Media managed by MagiqADs every 4 weeks.

AC Nielsen corroborates with our point of view.

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